The Master Key to China
Asia’s dynamic and highly differentiated markets are generating rich opportunities but also complex challenges for Western companies and entrepreneurs considering or already launching themselves in the world’s most vibrant region.
Wall Street Journal contributor David Clive Price shares his experience of advising many Asian and Western companies on their business strategies in Asia and of setting up his own company in Hong Kong and Asia.
Over 25 years of travelling and working from Hong Kong to Kuala Lumpur, from Seoul to Bangkok he has collaborated with companies and business people at every level in Asia. Now, he reveals the winning strategies to leverage local knowledge to create strong relationships based on trust and credibility in Asia’s diverse markets. He identifies the business etiquette, cultures and business customs of Asia’s regions and cities, provides vital networking and negotiation tools, and shows how to target global brands and products for Asia’s cities and provinces.
With this second book in his innovative Master Key Series™, David Clive Price offers a clear path to transforming your company’s abilities to seize the opportunities of the Asian Century.
About David Clive Price
David Clive Price PhD is an international revenue growth strategist, speaker and coach-consultant on Asia’s business practices and cultures. For many years he has travelled the region writing about its richly diverse peoples, traditions, beliefs and history. In 1995, he took up the post of Executive Speechwriter for Asia for the HSBC Group in preparation for Hong Kong’s reversion to Chinese sovereignty in 1997. After the Handover, he set up his own company in Hong Kong, writing presentations and advising companies on their strategic communications in China and in Asia as a whole. His experience with many Chinese and Asia-wide multinationals gave him the idea of marrying his business experience with his knowledge of Chinese and Asian culture. The result was a stream of books on Asian life, business, cuisine and cultures. David is based in London. www.davidcliveprice.com