Wall Street Journal contributor David Clive Price shares his experience of advising many Asian and Western companies on their business strategies in Asia and of setting up his own company in Hong Kong and Asia. He identifies the business etiquette, cultures and business customs of Asia’s regions and cities, provides vital networking and negotiation tools, and shows how to target global brands and products for Asia’s cities and provinces.

In his fascinating book entitled, “The Master Key Asia: A 6-Step Guide to Unlocking New Markets,” David Clive Price reveals clearly defined business secrets that are essential when expanding into Asian markets. Displaying an immense wealth of knowledge, David will leave you feeling empowered and excited to unlock new business opportunities throughout Asia.